Project Overview

binni is a rising star in the world of contemporary furniture design, known for its bold aesthetics, functional elegance, and commitment to quality craftsmanship. As a brand that blends modern living with timeless style, binni needed a digital presence that echoed its design philosophy and visual sophistication. Flatra Production collaborated with binni to provide high-end video production, cinematic editing, and tailored social media content—elevating the brand’s digital identity to align with its premium positioning in the furniture market.

Problem

Despite binni’s growing popularity and loyal customer base, the brand’s digital communication lacked the dynamic and polished storytelling needed to compete in a visual-first industry. Product showcases were static, behind-the-scenes moments were underrepresented, and the social media feed lacked a cohesive visual narrative. The brand's design-forward identity was not fully represented online.

Design Approach

Our creative strategy centered around highlighting binni’s unique blend of design, craftsmanship, and lifestyle—converting these core values into visually immersive and emotionally engaging digital content.

Video Production: We produced a wide range of videos—from workshop footage and product unveilings to interior setups and designer interviews. Every frame was designed to spotlight textures, materials, and the artisan spirit that defines binni.

Cinematic Video Editing: Through elegant pacing, natural lighting, and detailed-focused visuals, we created a refined and immersive look that mirrors the sophistication of binni’s furniture pieces.

Social Media Management: We developed a curated, minimalist visual language across all platforms, using warm tones, intentional composition, and thoughtful captions to build brand recognition and emotional resonance.

Design-Driven Storytelling: Whether introducing a new collection or showcasing how a binni piece transforms a space, each story was crafted to inspire and connect—emphasizing not just furniture, but lifestyle and atmosphere.

Elevated Experience

Today, binni’s digital presence matches the refined character of its designs. Through a combination of visually compelling video content, strategic storytelling, and a cohesive social media approach, Flatra Production helped transform binni’s digital footprint into a seamless extension of its brand values: design, quality, and everyday elegance.