Project Overview

Manser Metallbau, a premium manufacturer of custom metal-cut furniture, combines precision engineering with modern design to deliver bold and functional pieces. Recognizing the importance of a strong visual presence in a competitive design industry, they partnered with Flatra Production to elevate their brand through photography, video production, and social media design. Our mission was to visually capture the craftsmanship, detail, and modernity that define the Manser brand—and present it in a way that speaks to both industrial strength and artistic style.

Problem

While Manser Metallbau’s products stood out in terms of quality and design, their digital and visual identity did not reflect the same level of sophistication. Product photography lacked consistency, social media content was sporadic and outdated, and there was no strong video presence to demonstrate the making or usability of their work. This limited their ability to connect with design-savvy customers and industry professionals.

Design Approach

We approached the project with the goal of creating a visually cohesive and emotionally engaging brand identity across all digital touchpoints. Our work focused on bringing out the texture, form, and functionality of each Manser piece, while reinforcing the brand’s image as a leader in modern metal design.

• Product Photography: We developed a refined photography style to showcase each furniture piece with clarity, depth, and atmosphere—highlighting the materials, finishes, and craftsmanship involved.

• Cinematic Video Production: Through well-composed scenes, lighting, and movement, we crafted video content that emphasized both the elegance and industrial strength of Manser’s production process and final products.

• Social Media Visual Strategy: We built a consistent visual language across platforms, with structured layouts, minimalistic designs, and a tone that mirrored the brand’s modern-industrial identity. Posts ranged from behind-the-scenes factory footage to polished product reveals and customer projects.

• Content Designed for Architects & Designers: Our visual output was tailored to appeal to design-conscious professionals, providing them with inspiration, trust, and insight into Manser’s unique capabilities.

Elevated Experience

Today, Manser Metallbau’s digital presence reflects the same level of precision and aesthetic sophistication as its physical products. With a curated blend of striking visuals, professional video storytelling, and strategic social media content, the brand has successfully captured the attention of a broader, more engaged audience. Flatra Production’s creative approach turned raw materials into a refined brand narrative—positioning Manser Metallbau as more than a manufacturer, but a design partner for modern living.